Why is labubu plushie so popular all over the world?

2025-07-06
Before Labubu became an immortal, perhaps no one would have expected that this "furry monster" with bat ears, fangs and heterochromatic eyes would become a shovel to pry open a market value of hundreds of billions.
Labubu was created by Hong Kong artist Long Jiasheng in the picture book "The Monsters" in 2015. Its image combines the fantasy of Nordic mythology with the humor of dark fairy tales.
To be honest, before it was officially launched, it was just a transparent little cute thing in the hands of a poor designer.
But since Pop Mart realized the huge potential of IP, it has begun to recruit outstanding talents from all over the world, especially some people who have a hard job but are hard to find a good person.
Labubu's selection seems accidental, but it is inevitable.
First of all, although designer Long Jiasheng is not well-known, he has a global vision and a strong desire to express and succeed.
Secondly, although Labubu has a bared mouth and fangs, the strong rebellious style on his body just fits the decadent personality of Generation Z, which is universal.
The gears of Labubu's destiny began to turn in April 2024.
After BLACKPINK member Lisa posted it on social media, the whole of Southeast Asia began to study this little gadget. Even when Thai Princess Sirivannavari appeared at the Paris Fashion Week, she had a Labubu plush pendant hanging on her bag.

With top stars and royal princesses personally promoting the product, how can it not be popular?
Later, in Europe and the United States, Labubu completely reached its peak.
First, stars such as Rihanna and Dua Lipa posted Labubu pendants on social platforms, allowing a large number of Europeans and Americans to seamlessly recognize this trendy doll. Later, many stars directly hung Labubu on Hermès, raising the profile.
As netizens joked, I bought Hermès not for the bag, but to find a decent home for Labubu!
On May 22 this year, football star Beckham posted a Labubu doll given to him by his daughter on social media, and his love for it was beyond words.

All of this has been transformed into real sales and popularity. Now in foreign countries, Labubu can definitely be regarded as social currency.
Crazy grabbing Labubu is just the first step. How to dress it up to match its expensive price is the most important thing. So European and American white women began to put diamonds in their teeth, pinch peach buttocks, and do eyelashes for Labubu. The trend of social media play is getting higher and higher.

According to the news from the Chasing Wind Trading Desk, a research report by Bank of America Merrill Lynch pointed out that Pop Mart's Labubu 3.0 series has become popular worldwide, with sales in the US and European markets increasing by about 8 times and 5 times year-on-year in April.
Moreover, Pop Mart has also taken advantage of the trend to rise. For example, the number of Pop Mart's US Tik Tok fans increased from 431,200 in March to 722,900 (+68%), and ranked first in Tik Tok retail sales in April.
The grand occasion of a trendy doll unifying the global aesthetic is really spectacular!
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